The look of a cowboy or cowgirl is iconic but isn’t complete without a few finishing touches. The Gray Area defines the unsung style of our unique western lifestyle. Express yourself as an African American western enthusiast by adding fresh apparel and accessories to that classic fire look—the perfect combination. Give life to your style; complement and accent your western outfit with a rodeo-ready get-up that you’ll be proud to wear until sundown. By teaming up with fashion boutiques and shops around The Nation, The Gray Area is your one-stop-shop to find that perfect pair of boots and everything else your horse-loving heart desires.